Variable's Photoshoot

by Variable Fashion in ,

It was fun figuring out how to get this men's fashion photoshoot done. Jon has organized photoshoots for Variable and Atomic before, and he always tries to make them entertaining for everyone. To do this you need a great photographer, fun geek chic models, and of course a drink or two!

Not My First Rodeo

Although it feels like a thousand years ago, Jon used to model on the side when he was short on circus jobs. It's different being behind the camera instead of in front of it.



Jon was having problems picking the right men's fashion models, so he left it up to Facebook! After asking his friends for help he got over 20 geek chic suggestions. He ended up going with Nigel and Allen.


Blue Steel!

After our basic product shots, we decided to get our geek on with more fun themed shots! "What's that!! Is that an Alien spaceship?!?! How is it just hovering there? Have they learned how to manipulate the graviton particle, making their ship outside the influence of Gravity!?!?"

Our Photographer

The photographer was our dear friend Bernie, who not only takes amazing pictures, but also does hair, makeup, and owns Salon Sweet William in Montreal where we did the shoot.



Lots to do! We set up the lights, did hair and makeup, and dressed the models in our geek chic attire. The suit jackets that Jon brought were WAY to big (I guess he has put on weight since his circus days). We had to do the shoot with just the shirts.



And of course a bit of champagne and circus tricks! Now we just have to launch our Kickstarter! We're shooting to launch July 28th!... stay tuned!

Designing our Shirts!

by Variable Fashion

What inspired our shirt designs? Here is how we made our Calculus shirt.



The calculus shirt was inspired by our friend Mikhail's homework. He is a math masters student at McGill University. Our designer was mesmerized by his handwriting and started this project by taking this photo of his homework. 


Printing Fabric for the Sample

We took the image to our silk-screener to print onto the fabric. We used a pretty metalic silver paint to add a bit of shine. 


Designed and drawn by Wilber, this was our first draft of the Calculus shirt. We ended up liking the print on the pants more than the shirt! We decided to base the shirt design off the pants. Also, I think Wilber subconsciously made the sketch look like a Mikhail.


Importing Design into Photoshop

Mikhail wrote his formulas again on white paper to aid in the importing process. We then scanned these formulas and imported them into photoshop. Inside photoshop we did select=>color range to select and delete all the white space. The formulas were then arranged to create a solid pattern


Back in the studio, Wilber made a pattern, cut out pieces and sewed our first shirt!

Photo Shoot!

Once the sample is complete, we had a photo shoot with the amazing Bernardo Fernandez, a friend who not only is a photographer but also a stylist, make-up artist and co-owner of the Salon Sweet William in Montreal.